Topics from ASBPE’s May 2018 National Conference Ethics Roundtable
Editor’s Note: After interviewing panelists, immediate past ASBPE Ethics Committee chair Howard Rauch prepared a report on the May 10 Ethics Roundtable at the National Conference. Since Howard wasn’t...
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Lessons learned in launching a magazine
Last fall, GIE Media launched Cannabis Dispensary magazine to serve dispensary owners and managers across the US. Team members relate what they learned in the process. With the myriad B2B magazines out...
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Responding to negativity on social media
B2B editors need to respond to negativity that shows up on their social media platforms. Newspapers and mainstream media outlets regularly receive harsh backlash from readers on social media –...
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How to connect with competitor brands
Photo by rawpixel Here are some tips for interacting with editors from competing publications at industry events. This past year, I had the opportunity to work on the editorial staff for Lawn &...
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What it’s like to be an Azbee judge
Azbee judges share their thoughts on what it’s like judging the national competition. Registration is open for the 41st Annual Azbee Awards, and that means the American Society of Business Publication...
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Tips for tackling redesigns
Photo by Thomas Drouault on Unsplash Four tips for B2B editors, designers to consider before planning a redesign. By Jamie Winebrenner A magazine redesign can be an exciting opportunity to put your...
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Perks of podcasts
Photo by Malte Wingen on Unsplash B2B publications can engage more readers through podcasts. My commute to and from work is long, averaging 45 to 50 minutes each way. Instead of listening to the radio...
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Tips for writing better LinkedIn posts
Make your personal LinkedIn posts come to life by posting great content that will be commented on, liked and shared. When you sit down to write an article or a blog, do you think about who will read...
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Use solutions journalism to address industry problems
If you’re not part of the solution, are you part of the problem? Identifying industry problems is a practice that business publications excel at. Business leaders rely, in part, on us to give them...
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Freelancer Nation: 5 tips for freelancers and editors
By Taryn Oesch Freelancing was a topic I hadn’t thought much about until I attended #GenerationB2B, the ASBPE 2019 National Conference in St. Petersburg, Florida. The opening session, “Freelancer...
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Stand out to survive: How to differentiate your B2B publication
Abe Peck By Dan Kubacki As the world of trade journalism contracts in some areas and grows in others, business-to-business publications must be unique to enjoy long life cycles. Abe Peck, director of...
View ArticleThe evolution of ethics in B2B journalism
By Dan Kubacki Predator and prey. Kerry Knudsen didn’t mince words when describing the relationship between advertisers and readers. “It’s not a symbiotic relationship,” said Knudsen, editor and...
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How I learned to love (working with freelancers)
Develop relationships with freelance photographers and illustrators to tell stories in unique ways. Hiring a freelance illustrator or photographer is similar to starting a relationship: It’s thrilling,...
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10 do’s and don’ts for more productive meetings
By Sophia Bennett Meetings are a necessary evil. But what if there were ways to make them shorter and more productive? C. Terrill Thompson, MSOD, founder and principal of Banyan Coaching and...
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Strong ethics, good business
A speaker from ASBPE’s GenerationB2B conference explains why strong ethics are good for business. Advertisers strengthen B2B publications, but readers and trust are essential to the industry’s...
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Advocacy journalism: It needs to be the new norm
Consider changing the way we conduct ourselves as business journalists. By Dan Murphy Over the years, those of us in the news and information business have embraced (or endured) new journalism, gonzo...
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Increasing your success with advertorials
Create advertorials that are trustworthy and engaging. By Sophia McDonald Bennett An advertorial, which is a subcategory of sponsored content or native advertising, is a magazine or newspaper article...
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Five reasons SEO is the foundation of editorial strategy
By Laura D’Alessandro Search engine optimization (SEO) needs to be a part of today’s editorial planning. Editorial planning isn’t what it used to be. A decade ago, I sat in a newsroom with a team of...
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Daring to disrupt
Disruptive editorial content means taking a break from normal course of action in order to stand out. Disruption is often a bad thing. The word can be used to describe something that causes division or...
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Word with the 2019 Winners: tED magazine
tED magazine received the Magazine of the Year award during the 2019 Azbees for the Under $3 Million in Revenue category. Earlier this year, the American Society of Business Publication Editors (ASBPE)...
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